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IMM 2018

15.01.18 - 21.01.18

As every year, the 2018 staging of IMM Cologne will be presenting the latest novelties and trends in furniture and decoration worldwide. In the eleven halls of the Koelnmesse, visitors will not only learn about the latest trends in furniture and decoration; they will also be able to make purchases in a simple way. The parallel events and programmes of conferences will bring attractive added value to the trade fair.


In total, more than 1,200 exhibitors are expected in Cologne, of which more than 70% come from outside Germany. The offer’s segmentation provides optimal orientation at the trade fair: from the Pure, Prime, Comfort segments to the price-sensitive Smart and Global Lifestyles segments to the Sleep segment, all facets of the home are represented.


The increasing importance for society of online platforms and digitisation is pushing the event’s organisers to adapting this trend to the trade fair business. It no longer suffices to attract more visitors to the stands each year; the decisive factor are the contacts that generate business, creating a consistent brand experience. To do this, IMM is committed to investing in digitally accompanying the routes and in digital information as well as social media channels, blogs and business networks such as ambista —a B2B platform that enables establishing and maintaining trade contacts throughout the year—. Digitisation offers the trade fair organisers not only new communication choices but also the perspective of acting in a service-oriented way and of supporting exhibitors in promotional sales measures.


Another driver of the 2018 staging will be the “Smart Home”, a concept based on the technical possibilities of “intelligent solutions” in the future, which are at the front line when it comes to issues such as caring for available resources or the possibilities of a smart habitat in an ageing society.


Lastly, Das Haus 2018—a project that allows a young designer to present their vision of today’s home based on a real house in an area of around 200m2 situated in Hall 2.2 of Villa Pure—will be curated by Lucie Koldova, an interior decorator and product designer specialising in lighting.


Koldova divided her house into seven spaces, or “light levels”. “In my ‘Haus’, light will play the main role, and the furniture will complete the rooms, not the other way around!”, says Lucie Koldova. Each room aims to represent a certain feeling and perform a practical role in everyday life in order to satisfy individual needs. Then, at its heart, a living room represents shared experiences. Given that the designer loves design and clothes, she has created the “Dress Room”, and since she does not like cooking, her house will not have a kitchen.


From 15 to 21 January 2018


For more information here


KOELNMESSE GMBH

Messeplatz 1
50679 Cologne. Germany

T/+49 221 821 -2627

www.koelnmesse.com

info@koelnmesse.com


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