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A world of great opportunities


Tecno presented the “Zanotta: Stories” exhibition, devoted to explaining how the habits and interests of the new generations—born in the digital era, permanently connected—have propitiated a change in habitable spaces.

The show was constituted around a virtual home inhabited by global citizens who personified six different lifestyles according to their values and particular vision of the world, the result of their personal experiences: Urban Farmer, New Nomad, Mobility Wizard, Independent Maker, Couple 2.0 and High Tech Addicted.

The six different scenarios mixed all types of elements that configured unique homes, different to the bourgeois proposals that set the tone a few years ago. Room by room, Zanotta products took centre stage to narrate the daily life stories of their occupants.

Attention to detail, research, quality and craft are the elements sought by Tecno to find solutions to the needs and relations of the new consumer, elements it shares with Zanotta.


Caselli Daziari de Porta Garibaldi
Piazza XXV Aprile, Milan. Italy

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