Salone Internazionale del Mobile, Milano. Italy.

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Arper Booths at “Milano Salone Internazionale del Mobile 2017”


Description Technical file

The use of a formal system of iconic characteristics facilitates in this case the coexistence of a commercial appeal imperative and a considered and structured programme-related functionalism.

The spatial concept used in Arper’ characterisation is defined by a suite of geometric elements that can be freely assembled and recombined. They are a set of simple geometric frames allowing for endless possibilities and spatial reconfigurations, together with the use of different finishes, textures and colours. The system, which consists of 5 basic elements, allows for reusable, self-sustaining, easy-to-build structures.
In the first application of the system at the Arper Booths stand, a series of spaces are created enclosing a plaza. The central space-plaza is surrounded by an ensemble of interconnected rooms where the furniture is showcased. Each room was designed as a space related to its specific contents and style.
Each room’s walls and ceiling change to give each one a unique character. They are transformed into domestic spaces, yet adapt to the large scale of the trade fair, thus forming a kind of city within a city, with the avenue between them showing a changing atmosphere.
In this particular application, the frames were lined in wood and painted inside the rooms.

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Localización Location: Salone Internazionale del Mobile, Milano. Italy. Arquitectos Architects: MAIO. Equipo MAIO MAIO Team: Anna Puigjaner, Maria Charneco, Guillermo López, Alfredo Lérida. Colaboradores Collaborators: Miguel Bernat, Núria Ortigosa, Mariona Mayol. Dirección creativa Creative Direction: Studio Altherr. Estilo Styling: Studio Bakker. Ingeniero estructural Structural En- gineer: Oriol Palou. Diseño de iluminación Lighting design: Cook & Associates. Cliente Client: Arper SPA. Superficie Area: 880 + 200m2. Fecha de finalización de la obra Completion date of the works: abril de 2017. Fotografía Photography: José Hevia.
Suppliers list
Iluminación: Davide Groppi

Textiles: Peroni www.

José Hevia