Commercial spaces


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Concept Store en Miami


Description Technical file

The space is characterised and functionally organised by a formal game consisting of a series of panels with circular perforations, based on the binoculars from the shop’s logo.

The new In-Sight Concept Store space is located in the recently-inaugurated Brickell City Centre mall in downtown Miami, one of the city’s most prestigious and fastest-growing areas.
In-Sight is a retail space for the sale of clothing (in-house and multi-brand), accessories and designer objects, in which the customer seeks a highly exclusive aesthetic and product selection. The proposed space is an enveloping experience, a journey through In-Sight’s inner ideas and concepts. Thus the brand’s logo, two intertwined circles representing a set of binoculars, was the starting point for the space’s interior design. Through the extrusion, movement and rotation of the logo, an imaginary volume has been created that perforates 24 parallel white panels placed along the shop, creating a geometric, dynamic and changing tunnel that traverses the long premises. An image has been placed at the end of the space as a trompe d’oeil, creating an optical illusion of continuity that persists beyond the shop boundaries. The space between the different panels creates a wide range of possible uses, such as various types of product display, storage, sofas, etc., all perfectly integrated into the design. With these strategies, the user can experience being literally inside the brand.
Despite the formal complexity of the space, the construc- tion system has been examined and simplified in order to facilitate assembly and disassembly, as all of the panels were created in a workshop/warehouse in Spain and sent to Miami, where they were assembled in just a few weeks. The panels feature a simple wood structure and a continuous and highly precise curved edge in white Corian. They adapt easily to the curved geometry and are robust enough to withstand the shop’s high foot traffic.
As in any retail project, illumination is a key factor. A simple and basic lighting system has been employed, taking advantage of the geometry and configuration of the panels. A series of platforms with directional beams rest directly on the upper section of the panels. This system provides general illumination that is also highly flexible and easy to adapt to changing product displays in the centre of the shop. LED strips have also been integrated into the shelves and hangers to accentuate the products.

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Localización Location: Miami. United States. Arquitectura y Diseño Interior Architecture and Interior Design: OHLAB | Paloma Hernaiz and Jaime Oliver. OHLAB equipo OHLAB team: Paloma Hernaiz and Jaime Oliver con Rebeca Lavín, Rosa Fuentes, Amaia Barazar, Manuela Sánchez, Silvia Morais, Luzia Butnariu, Amalia Stavropoulou, Sandra Wereszka. Cliente Client: IN-SIGHT. Constructora General Contractor: Komodelar. Ejecución Completion: 2017. Fotografía Photography: Patricia Parinejad.
Palma de Mallorca
Paloma Hernáiz

Jaime Oliver

Patricia Parinejad